PepsiCo overhauls its iconic protein shake line by stripping artificial additives to counter fierce competition from rival ...

Snack and beverage company PepsiCo announced on April 16 that it would remove artificial dyes from three of its Gatorade drinks. The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Across the country, retailers and low-income Americans are facing complex new rules overhauling what millions of people can buy with food stamps. In Iowa, anti-hunger advocates recently sought to ...

PepsiCo is repositioning its Gatorade brand to target a broader consumer base, moving beyond its traditional focus on elite athletes to address what the company describes as widespread dehydration ...

This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Skateboarding icon Marc Johnson dies at 49: ‘A genius and a tortured ...

PURCHASE, New York — Gatorade is undergoing a major brand overhaul as the sports drink giant looks to expand beyond athletes and position itself as a broader hydration and wellness company. The ...

Athletics' Lawrence Butler, left, and Max Muncy dump Gatorade on Brent Rooker, right, after he hit a walk-off three-run home run during the tenth inning of a baseball game against the Houston Astros ...

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...