Business owners faced with tough decisions can use one or both of two general approaches to problem solving. The qualitative approach draws on a manager's experience and expertise, which together hone ...

While personal preference may lean towards one method, a successful research strategy requires a combination of qualitative and quantitative approaches. The Fast Company Executive Board is a private, ...

(By Marc Greenspan) The previous column talked about evolving from demographic segmentation to qualitative segmentation. It’s a more effective method to zero in on the advertiser’s most likely ...

The presentations reflect the mission of University of Phoenix's Center for Educational and Instructional Technology Research, which conducts interdisciplinary research to investigate how emerging ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Over the past decade, the strengthening of data systems has significantly improved governance, especially at the grassroots.

We interviewed 15 gynecologic oncologists from 8 institutions in Chicago. They described a variety of expectations from palliative care consultation. Most frequently, they consulted palliative care ...

In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...