Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (PUBM) an independent technology company ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., Nov. 05, 2024 (GLOBE NEWSWIRE) -- SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic, an ...

A Redseer report highlights how programmatic dominance, platform consolidation, and privacy-led shifts are transforming ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good ...

CTV exists in a strange middle territory, borrowing the emotional scale of broadcast television and the data infrastructure ...