A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...
Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...
While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more ...
LAWRENCEVILLE, GA—Nov. 19, 2012—While some view the printed catalog as a dinosaur lumbering quietly into extinction, retailers have reinvented the catalog shopping experience to amplify their overall ...
The catalog's reign as a dominant force in marketing is over, but advertisers are still desperate to harness its power. And, Facebook has a new ad format intended to do just that. The number of ...
A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...
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