Taking a page out of Facebook’s playbook, Twitter announced today it’s introducing “live, interactive 360 videos.” The 360-degree video capability is also rolling out on Periscope, the live-streaming ...

360-degree videos are all the rage right now. As I discussed at length during my speech at the recent VRX Europe event in London, the technology has prompted industry-wide conversations around what ...

Cathay Pacific has launched a 360-degree virtual reality (VR) video ad experience powered by VR and 360-degree advertising firm OmniVirt. Released over the July 4th weekend, the ad transports ...

Dodge is making it easier than ever for enthusiasts to take a deep dive into the next generation of American muscle and create their dream vehicle with the new Dodge Charger Virtual Experience. Hosted ...

The Jack Rabbit is one of Kennywood’s most iconic, thrilling rides. Sure, there will be those who would argue with that, but they’re just misinformed. For those who have had the pleasure of riding, ...

360° interactive content is now a gateway for brands to use Virtual Reality in their ad campaigns. As brands and their agencies navigate how to best take advantage of immersive media platforms like ...

The final release in the Unity 2017 cycle introduces changes across the board. A collection of new features and improvements have been introduced in Unity 2017.3, the third and final installation of ...

Remember Spotlight Stories? Released back in May, they were interactive, 360-degree videos published by Google to help promote new methods of immersive storytelling. Now the company is gearing up to ...

Opera Mediaworks and Hilton Hotels & Resorts, in partnership with its agency OMD, have launched a mobile campaign featuring an interactive 360° video that takes the viewer on a virtual vacation, using ...