What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

Whether you have a brick-and-mortar or online business, you must attract visitors and convert them into customers. This means you need a robust sales strategy. Most small business owners use the sales ...

Unless you’ve been living under a rock (stone/pebble/hard surface… outdated keyword variant joke, sorry) in the digital marketing world, you’ve likely run across at least one confident declaration in ...

When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and ...

The Bottom LineQuestion: You ve said that asking the right question is harder than it looks. Adubato: Asking questions is an art form. Some people are a lot better at it than others. The most ...