EA's new push for in-game advertisements isn't anything new for the publisher, but it could have a real negative impact on future games.

To no one's surprise, you can now apply to run adverts in EA games.

EA has announced the launch of EA Advertising, which is exactly what it sounds like: a way for companies to advertise their ...

EA Advertising launches dynamic real-time ad placements across Madden, FC, and College Football as the $55B Saudi-led buyout nears its June 30 deadline.

Electronic Arts writes that EA Advertising is a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games.

Video game giant Electronic Arts has struck a new partnership with generative tech company Stability AI “to co-develop transformative AI models, tools, and workflows that empower our artists, ...

Today we announced that we’ve formed a strategic partnership with @EA to co-develop transformative generative AI models, tools, and workflows that empower EA’s artists, designers, and developers to ...

Allowing brands like Visa and Red Bull weave interactive campaigns directly into 'EA Sports FC,' 'Madden NFL' and more.

Former Bungie longtimer March Lehto, the art director on the original Halo games among others, launched a new studio at Electronic Arts in 2021 called Ridgeline Games, with the express purpose of ...

TL;DR: Electronic Arts is aggressively integrating AI, including its generative chatbot ReefGPT, to automate game development and reduce costs. However, experimental AI tools cause coding errors and ...

Electronic Arts is reportedly cutting jobs across recruitment, customer support, trust and safety, and IT — the back-office ...