The customer service function is now a vital element of your business model. Customer service reps handle customer questions and complaints but they also cross sell products. It is now common to ...

Strategy and innovation experts Nicolaj Siggelkow and Christian Terwiesch just published a new book called Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage. The ...

It started in ancient Greece. Developing different medical theories, Hippocrates searched and identified four basic personalities that affect human personality traits and behaviors. These are commonly ...

Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers in a larger audience that your business ...

Let's say you run an online brokerage with a hybrid model -- an algorithmic robo-advisor with a human advisor available via phone. Two people deposit their first amount into an account on your ...

You could be a good or a bad entrepreneur, you could offer language teaching services or sell homemade pies, but no matter what business you own and how you manage it, sooner or later you will have to ...

Daniel Rodriguez is the CMO of Simplr and the author of Experience is Everything, the new book exploring the rise of the NOW CX movement. With continued shipping delays and staffing issues, the ...