Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...

AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams Amperity, the leading AI-powered Customer Data Cloud, today ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

Discover the top 5 CDPs for US personalized marketing in 2026 to unify data, activate audiences, and boost ROI ...

Depending on the industry where AI is deployed, model data drift can have alarming consequences ranging from financial to ...