Indian brands face a crisis in understanding consumer behavior, relying on outdated and unreliable market research.

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

“We found that almost a third of Americans say that they've changed their spending or savings habits because of the recent ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

A new report from the secondhand retailer paints a troubling picture of consumer sentiment.

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Whether a tool is powered by AI or people doesn’t matter. Customer behaviour around insurance has remained largely unchanged ...