Speaking at an industry conference earlier this month, Mark Tibergien stated, “Firms that have a niche or technical specialty are the ones growing in our industry and driving the business forward.” Mr ...
This simple but key question for marketing and business development is often deceptively challenging to answer. Most lawyers and practice groups can describe the general category of their target ...
Ask any six-figure freelancer about the secret to success, and they'll most likely tell you that it's having "anchor clients." To a freelancer, an anchor client is a client who provides steady, ...
Most sales and marketing experts will say the secret to organic growth for a service business is having a clear understanding of who your ideal client is and what unique services you can offer to that ...
For the vast majority of advisory firms, strong organic growth is a top priority, but how do you ensure that your firm has a singular vision when it comes to attracting ideal clients and their assets?
Opinions expressed by Entrepreneur contributors are their own. One morning, an Upper East Side lady showed up in my office with some unique makeup. Later on, she explained the makeup was inspired by ...