A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

The most recent issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, looks at how shopping behaviors have shifted since 2009. The study shows ...