Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation ...

BidOn's board has formed with senior ad leaders from Scopely, Zynga, TapNation and more. The advisory group is to guide strategy, product direction and governance. Non-profit ad infrastructure BidOn ...